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Randi Sjaelland frontpage image headder

I love to work with typography, shapes and color. I have expertise in FMCG packaging, editorial design & product branding. I am solution-oriented. Focusing on simple and functional solutions with the end consumer in mind.

I am currently in a full-time position – But if you think I would be a good fit for a position in your creative team (remote work is also an option) contact me. I'm based in Vejle, Southwest Jutland, Denmark. Feel free to contact me if you are interested in hiring me or if you want to know more about me.

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Quick introduction

My name is Randi, I'm 33 and a multidisciplinary graphic designer. I'm an ambitious graphic designer who has accumulated a wide range of experiences. I thrive in a work environment where I get to use my creativity. I look forward to creating and ensuring consistency in visual expressions and to maintaining the red thread in relation to existing and new projects.

I am looking for a creative job in an inspiring company, with the opportunity to influence my own and the company’s development and being a part of a creative team. Being able to make a positive difference within the company and to help create results and well-being is something I appreciate. I seek an exciting and challenging everyday life at a workplace that emphasizes a positive work environment, good and solution-oriented communication, as well as collaboration and personal development. 

selected clients
coop logoSalling logoRoskilde logoGrundfos logoDanone logoViborg logoNorthside logoTinderbox logo
selected Features
Archive logoBehance logoAdvanced photoshop logoDieline logoGallery logoPOTW logoArtpoer logoLovely Package logo
work experience
2022
Graphic Designer / packaging designer
- schou

I mostly do packaging design work. I have been put in charge of their tools and D.I.Y. section as well as their fitness line. I have been selected to be in charge of their new expansion into the food market.

Schou is the Nordic region's largest retailer of non-food products, and their extensive assortment covers a wide range. Products can be divided into the categories housing, garden, leisure and tools. In addition, they are known for their large selection of garden furniture.

2021 - 2020
Graphic Designer
- DLG

Maternity cover, part of the marketing team. I create solutions for consultants, departments and subsidiaries affiliated with DLG. I help develop and maintain visual identities and expressions. I make graphic material for newsletters, webshops, SoMe channels, ads, presentations, flyers, brochure, CSR report, sales and campaign material. I have been responsible for all material for DLG's new sustainability plan up to 2050, ZERO.

The DLG Group is one of Europe's largest agribusiness companies with 6,000 employees and activities in 18 countries.

2020
Graphic Designer
- Selected Femme / Homme, Bestseller. 

Maternity cover, part of the expression team in the marketing department. My primary focus was to develop and implement POS material for retail. In addition, I also design graphic material for B2B customers, showrooms and trade shows.

Responsibilities:
- Develop and implement retail POS material.
- Layout for lookbooks, catalogs and promotional material.
- Develop and implement visual elements for showrooms and trade shows.
- Finalizing artwork for print.

2020 - 2017
Graphic Designer
- Danish Spirits Factory 

I created functional visual solutions for print and SoMe. I ensured the visual guidelines. I was part of a project from start to finish and I worked independently. I worked on many packaging designs for different FMCG brands. Results of my work can be seen every day by 1000s of people on their shopping trip or at events like Roskilde festival. Every day I would supply everything from packaging to in-outdoor branding and advertising materials to SallingGroup and COOP as well as many major events and festivals in Denmark. I had direct supplier and customer contact. I gave old brands new energy with respect for their stories and audiences. My many skills come into play in the form of video editing and mock-ups for retail and other companies. I ended up doing all the creative work in all 3 fields for in-house, on-trade, and retail design.

2016
Art director
- refleksion

Advertising agency Refleksion. Here I worked on everything from designing to layout large catalogs, brochures and advertising etc. Every day was also filled with several small and big tasks, including image editing and systematization CMS systems and image banks.

2015
Art director
- wonwon

a small design & advertising agency. There were always many projects going on at the same time. I have compiled video and motion graphics for municipal projects. I have been responsible for all branding, print and SoMe for a theater performance. I have made a lot of outdoor branding, banners on facades and across shopping streets. Here I had the opportunity to further develop myself with the many different tasks I worked on. I’ve worked on everything from identity, print, packaging, ads, brochures, to video editing and motion graphics. I have worked a lot with print media like catalogs and menu cards to cafes and restaurants.

2014
Graphic designer & creative artworker
- the Old Pharmacy

Maternity cover, In-house at ”the Old Pharmacy”, which specializes in handicrafts, interior and gift items, that are sold at large Danish retail chains such as Danish Supermarket. DGA is one of the big Danish manufacturers of Christmas decorations. I designed everything from napkins, book covers, cake tins, candle holders for Christmas decorations that are sold both domestically and internationally. I’ve been involved from product development to the final stages. I have handled many print and production files. I have worked out technical product drawings and handled contact with printers and production companies around the world.

2013 - 2012
Graphic designer
- CI studio, Dublin Ireland

Packaging and Graphic Designer Internship at CI Studio in Dublin, Ireland. I was responsible for a variety of major graphics projects where it has been my job to communicate and ensure guidelines, quality and expression. The work tasks varied and the days were never the same. I have worked on everything from an annual report for the Irish Red Cross to a packing series for baby food. I have helped to further develop a product series of organic hand creams and made logo and C.I. for different Irish companies. I was also involved in designing catalog and print material for the annual Irish International Film Festival. Much of my work consisted of designing identities, printed materials and packaging solutions. www.cistudio.ie

Some of the clients i worked for includes: Danone, Irish Red Cross, Irish International Film Festival and Human + Kind

EDUCATION
2013 - 2010
School of Visual Communication
- Bachelor

3-year professional bachelor; typography, graphic design, advertising, campaign, communication, digital design, animation, film and TV graphics, magazine design, logos, corporate identity, branding, etc.

2009
Media College Denmark
-Higher Education

Media college fundamental photography course.
30 weeks Advanced training course in all things connected to photography

2008 - 2005
business College, IT & communication
-Higher Commercial Examination

HHX degree in IT and communication

VOLUNTEER
2019 - 2000
Yacht club - Event Staff

Helper at activities, events and competitions in relation to BBK Boat Club.
Setting tables, prepping food, making packed lunches and so much more.

2009 - 2004
Assistant teacher - photography

Assistant teacher during evening classes at the youth center school in Vejle Mon-Thu in photography, portrait, and image processing, In addition, workshops, events, etc.

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This is Randi Sjælland's personal portfolio. © ALL RIGHTS RESERVED 2022.