© Randi Sjælland. 2020. ALL RIGHTS RESERVED.
do more of what makes you happy


My portfolio shows who I am as a person. I am detail-oriented, classic with an edge and sometimes very colorful. I love creating projects with bold personalities. I specializing in packaging design and effective brand communication. I design projects that carefully balance timelessness with distinct visual expression.

I have worked on graphic design, packaging, branding and all areas of print communication for small local brands as well as big global brands such as Danone, Grundfos and Red Cross. Maybe you have come across some of my work before? My work has earned me dozens of book and magazine features as well as online features on sites such as Behance, Lürzer's Archive and The Dieline.

My design process is to develop a visual language that feels authentic and emotional, then takes it one step further, building brand identities and packaging designs that carefully balance timelessness with bold, distinct visual expressions. My mission is to create value for a customers’ business and products, creating sharper brand images and help move consumers and develop product categories.

With great care for details and a strong sense of color and typography, my ideas are rooted in Scandinavian design. I try to make the world a better place, one project at a time. I am a creative problem solver. Taking complex requirements and develop them into simple and intelligent visual solutions.

I believe in teamwork, fun, complex projects, and simple solutions. I have worked on everything from brand identity, packaging, illustration, video to other print and digital products. I am idea-driven with a passion for design aesthetic and craft. I favor a playful but refined approach towards my work. I am fascinated by Scandinavian minimalism, and work by the motto “keep it simple”. I am passionate about timeless and thoughtful design that is functional and visually communicates clearly. I believe that hard work and passion are key elements in creating good and compelling projects.

What I like to do
-  Packaging design
-  Brand Communication
-  Graphic design & Art Direction
-  Idea and concept development
-  Illustration, Icons & Signage
-  Editorial Design
-  SoMe content
-  Print Design
-  Product branding
-  Visual brand identity

My work rules are simple:
- Enjoy what you do.
- Make mistakes, rectify.
- Be honest.
- Be brave.
- Be curious.
- Share knowledge.


I'm currently looking for a creative place to work. So if you or someone you know are looking for a creative graphic designer like me. Please feel free to drop me a line or two.
Email me