Concept and Identity to a fictional company. BA school project.
The logo was inspired by lunch boxes and ready meals. They are divided into compartments, one for an apple and the the sandwich and so on, you get it right?
The main inspiration for this concept was my internship in Dublin for the super talented and awesome people at CI studio. While I was staying in Dublin for a little over 4 months with a mini-sized fridge an barely any cooking facilities. I lived off packed lunches and ready meals. I was blown away by the quality and diversity of the ready meals. Back home we still to this day are light years away from the healthy to go meals I had. My experience led me to make a concept that would help people in a hurry eat more healthy.
The App is designed so you can use it for multiple things such as a meal plan that lets you count your daily intake and you can also use it to pay with. Yes you grab what you want in the store, scan it using your smartphone and you pay that way. Without having to stand in line at the cash register you get a digital receipt and you can scan as many or as few items as you want.